KEN KRAEMER
Marketing Strategy & Advisory
ABOUT ME
I Help Brands Master the Modern Marketing Mix
I’m a consultant providing marketing strategy and advisory to clients looking for holistic, effective ways to get meaningful results for their brands and companies. I’ve spent the last 20 years doing it for brands big and small, iconic and novel.
I help marketers look at challenges through the lenses critical to be effective - business, strategy, operations, creative, design, distribution/media, content, analytics/attribution and technology. My ability to bring these disciplines together helps me devise strategies that not only work, but that operationalize seamlessly and with predictable, valuable outcomes.
From launching a product to revitalizing a brand, from conceiving an integrated campaign to designing a new business or organization, I help marketers fill the gaps in their organization’s capabilities formed by the ever-expanding complexity of modern marketing.
THINKING
Select Articles I've Written on the Marketing Space
The race is on to find a new model for the “agency of the future.” Here are some thoughts on what we as an industry should focus.
The “Creative Agency” has a venerated heritage of using big ideas to persuade. It takes a lot more than that now.
Digital ads suck. It’s time to call in User Experience Designers to help where data and programmatic are failing marketers.
Can camera-based shopping and ecommerce work? I tested out Snapchat's Amazon-powered offering.
Enjoy these articles? Check out a few more on LinkedIn and Medium